New EU Packaging Regulation: A digital path to sustainable supply chains

The European Union has formally adopted the Packaging and Packaging Waste Regulation (PPWR), marking a significant shift towards sustainable packaging and circular economy principles. This new regulation, which becomes applicable from mid-2026, introduces comprehensive requirements that will impact the entire supply chain, from manufacturers to retailers.

Transforming supply chain operations

The PPWR introduces ambitious targets that will reshape how businesses handle packaging throughout their supply chains. These changes require companies to rethink their current operations and implement new systems for tracking, measuring and reporting their packaging usage.

The regulation sets clear requirements for the future of packaging. By 2030, all packaging must be recyclable, with specific targets for reusable transport packaging reaching 40% by 2030 and increasing to 70% by 2040. Additionally, the regulation mandates the incorporation of recycled content and emphasizes the reduction of unnecessary packaging throughout the supply chain.

The role of digital solutions

As businesses prepare for these new requirements, a strong digital infrastructure will play a crucial role in enabling the transition. Digital platforms and tools provide the necessary visibility and control to track reusable packaging and monitor recycling rates effectively. Moreover, they enable businesses to optimize their packaging flows and facilitate seamless collaboration between supply chain partners.

Through effective implementation of digital solutions, businesses can reduce operational costs while minimizing their environmental impact. This transformation not only improves supply chain efficiency but also strengthens partnerships across the value chain.

Preparing for the future

With the implementation date approaching, now is the time for businesses to assess their current packaging practices and begin planning for the transition. Stack&Track offers solutions to help businesses navigate these changes effectively. Contact us to learn more about preparing your organization for the PPWR requirements.